It appears a bit of an overused cliché, yet I wanted to thank all my Clients who have chosen to use our services and by recommending us to others. Due to your support, I’m honored to have been recognized as the Number 1 agent for RE/MAX in the State of Texas. Imagine that, a little boutique office in the small town of Fulshear (not as small anymore though) and we outperformed every other Agent in the State!
The success we have achieved is due to our business philosophy that was founded on the simple principle (it’s the limit of simple minds) of reinvesting the profits obtained from increased sales back into providing enhanced services to our Clients. The increased numbers of satisfied Clients then in turn increases our sales. This perpetuates the cycle.
Our philosophy appears to be working. We began by renting a small 2-person office in Fulshear. After a short time, I got a loan and built our current office building to enhance not only the impression of our surroundings, but also that of Fulshear. That was important back then, as most today would not recognize what Fulshear looked like at that time. Not too alluring to Buyers! To further strengthen what we were providing, I then sought the support and benefits of a national company and purchased a RE/MAX franchise. These two investments provided a solid foundation on which to build.
Obviously, it was more imperative to find ways to better serve our clients. Recognizing the importance of photography, I brought in special lighting to enhance the photos. That quickly evolved to using only professional photographers. I was also one of the first to use drones and purchased my first one over 5-years ago to showcase our Listings. I have upgraded them over the years, and just recently acquired my 3rd generation drone to obtain even better photos.
More exciting today is a new state-of-the-art 3D Virtual Tour that we just introduced. It really is nothing short of amazing. It allows the user to interact and view any portion of the home they choose in a 360-degree format and from floor to ceiling. It even gives a “bird’s eye” view of the floor plan or a “doll house” view with the front exterior of the home removed.
Staging has always been a priority of ours. We do this to enable Sellers to enhance the value of their home. Buyers have many choices and we want our Sellers home to stand out amongst the crowd. It also helps Buyers, so they can more appropriately see the home without the distraction of “clutter”. We understand that this is difficult for Sellers, so we do this free of charge. This year we had to double the size of our storage unit to house our staging inventory and also purchased a truck to more easily transport the staging items.
We are also continually evolving our Brochures since they are an integral part of our marketing. We thought they were cutting edge at 4-pages. Now, they are unequaled and total 16-pages or more. They are full color and professionally designed to magazine quality level.
Of course, we would not be where we are today without a committed and dedicated staff. However, regardless of all the technologies we introduce, how hard we work and the services we provide, the ultimate determination of our success rests in the minds of our Clients. If you are not overly satisfied with what we do, any success we have had in the past will be short lived. That is why I wanted to sincerely thank you for your support. We fully appreciate that any future success is predicated on what we do for our current Clients today.
Again, thank you and we’ll be working even harder to do more.
– Mike Roller
